“Once you’ve worked with NRS Media, you don’t ever want to work without them ” – John Derr, Sales and Marketing Vice President.
LNP had started to see a decline in customers’ advertising spend. They had a very strong portfolio of larger clients but needed to develop their relationships with smaller local advertisers. They believed that smaller firms weren’t advertising with them because they were perceived to be ‘too expensive.’ To address this, they wanted to offer small businesses lower-rate advertising in exchange for longer-term commitment.
Enter NRS Media
LNP’s Sales and Marketing Vice President, John Derr knew that NRS Media’s AD Impact programme was exactly what his company needed to help them achieve their goals, so decided to give NRS Media a try. It’s a decision he didn’t regret. LNP have been running AD Impact for two years now, and 100 new businesses have committed to long-term advertising with them, as a direct result.As John explains: “People want to see local ads in a local newspaper, and NRS Media helped us achieve that.”
As well as generating an impressive number of new clients through the program, John feels that his sales teams have really benefitted from the training that comes with the package. He said: “The ‘presentation week’ is great for camaraderie and you get to see your team perform and find out who is comfortable at closing the sale.”
LNP plan to keep working with NRS Media and the partnership is part of the annual budget setting process. As John puts it: “Once you’ve worked with NRS Media, you don’t ever want to work without them!”