Working in the media industry, you will be well aware of the challenges of maintaining and increasing revenue year-on-year. There are numerous direct sales strategies that you can implement, ranging from targeting premium advertisers, attracting new categories to developing online initiatives. We can show you the best options and demonstrate how to maximize results.
At NRS Media, we have developed a wide range of hard-working solutions to suit any media company’s style, culture or portfolio. Across TV, Radio, Press, and Out Of Home – we have identified six strategies that directly drive revenue for the media industry.
Our research shows most media companies face rates of advertiser attrition at around 30%, but new advertiser acquisition only increases by 9%. Can you afford to lose 21% of your advertisers each year?
When you partner with NRS Media, we look at your local situation and help you prospect for new advertisers – we help you keep your advertisers and open new doors.
All media companies have a group of sophisticated advertisers that require premium tailored advertising options.
We can help you build stronger relationships with these advertisers and attract a greater share of the revenue from your market’s top advertisers.
Our media partners tell us that one of the greatest benefits of working with us is the quality and level of training we deliver, on everything from prospecting and negotiating to closing the sale.
Our media sales training experts have trained more than 30,000 sales professionals worldwide and our training framework can be implemented immediately.
We know that media companies are experts at harnessing opportunities in their medium, however many are yet to tap into the additional benefits that can be gleaned from targeting a new category or building on your online presence.
NRS Media has a range of solutions to help you generate income from new customers and new categories, raise your online profile and deliver additional value to your advertisers and local community.
As part of our full consultancy service, we undertake a detailed analysis and evaluation of your sales department focused on the eight key success areas which make up a successful direct sales strategy.
Our expert media sales consultants will provide you with a tailor-made direct sales strategy, designed to meet your company’s sales objectives and position you to be the leading sales department in your market.
One of the greatest challenges for a new media start-up or re-launch is to start generating revenue from day one.
NRS Media has ensured that their media partners have achieved this sales goal. Our experience and proven performance will help you generate substantial revenues and profits, ensuring your first year’s success.