“The purpose of this strategic alliance between our two great, industry-leading companies is to provide a competitive advantage in combination with a local new business sales initiative that will drive higher performance within the sales forces of our Media Partners,” Steve Olson, President of NRS Media.

What these two industry leaders have in common is creating massive success for their clients. Since 1995 Capitol Marketing has provided solutions that have increased the revenue of their clients by more than $200 million. In the past 2 years alone, NRS Media globally helped produce over $370 million in new local self-funded and performance-based revenue for their media partners, through strategic sales initiatives.

While NRS Media already creates unsurpassed win-win scenarios for their Media Partners and the local businesses that advertise with them, President Steve Olson anticipates that Capitol’s incentive and reward programs will create an even richer experience for NRS Media’s clients through the exceptional performance that will be achieved.

“Simply put, the NRS Experience just became more powerful.  We feel confident that our association with Capitol Marketing Concepts will excite, motivate and provide a competitive advantage to our media partners’ sales organizations.  This proven sales platform will serve to increase the amount of new local direct customers and drive new revenue for our clients.  I am confident that our clients’ sales efforts will reach higher levels of performance through the unparalleled sales training and program execution of NRS Media combined with Capitol’s Incentive-based program.”

The program will be marketed by The Weeks Group, an innovative, revenue generating media consulting firm.

About Capitol Marketing Concepts 
CMC has been creating incentive solutions for decades. Their parent company, Meridian Enterprises in St Louis has been an industry leader in loyalty marketing for more than thirty years. Their senior management team has more than half a century of experience in the development of successful incentive marketing solutions for companies of all sizes. Capitol Marketing is proud to be the largest provider of individual travel awards in the U.S. by creating success for their clients. The senior management team of Grant Riley VP Media-Retail and Tom Coffeen Sr. VP stand behind every campaign. They are involved in the success of every client and are part of one of the best marketing teams in the world. For additional information please see www.capitolmarketing.com.

About NRS Media
With U.S.A, South America and Mexico operations headquarters in Atlanta, Georgia, NRS Media is a global leader in direct media sales strategy, having designed and executed professionally structured revenue generating solutions for 20 years in over 30 different countries. In 2011, NRS Media globally helped produce over $205 million in new local self-funded and performance-based revenue for their media partners, through strategic sales initiatives. NRS Media is expert in identifying and executing sales training and revenue generation opportunities that help media businesses succeed, even in the toughest markets. For additional information, please visit www.nrsmedia.com.

The new MediaFactor and NRS Media arrangement will help combine NRS Media’s current and future list of clients with the financing programs that MediaFactor provides. By utilizing MediaFactor, merchants can now afford to advertise and grow their business through local advertising.

“Access to funds for advertising still continues to be a challenge for small and medium sized businesses. By creating our alliance with NRS Media, more businesses will become aware that funding can be secured and that they are more likely to be eligible than they believe,” said Larry Strumwasser, General Manager of MediaFactor. “Our relationship with NRS Media will be essential in helping us reach these small business merchants with MediaFactor’s financing programs, specifically designed to assist them capture market share in a sluggish economy.”

“NRS Media is a global leader in direct media sales strategy, training and local business acquisition so we’re perfectly positioned to help our clients deliver MediaFactor’s financing options to their customers,” said Steve Olson, President of NRS. “The MediaFactor financing solution provides a key piece to the puzzle for us so our clients and their customers can have access to capital that they otherwise may not have been exposed to or thought they’d be in a position to qualify for. We expect big things from the alliance for all the parties involved.”

“I’ve always stated that our job is to find ways to say yes to the financing needs of business owners and the strategic alliance between MediaFactor and NRS Media will put us in position to do exactly that,” said MCC CEO Stephen Sheinbaum.

About Merchant Cash and Capital, LLC
Since 2005, Merchant Cash and Capital, LLC has been one of the nation’s business cash advance funding leaders. MCC has provided nearly $500 million in financing to over 12,000 distinct customers and a total of over 20,000 advances. For more information about Merchant Cash and Capital’s media financing arm, MediaFactor, please call 212-448-8370 or visit www.mediafactor.com.

About NRS Media
With U.S.A, South America, Canada and Mexico operations headquarters in Atlanta, Georgia, NRS Media is a global leader in direct media sales strategy, training, and local business acquisition, having designed and executed professionally structured revenue generating solutions for 22 years in over 30 different countries.

In the past 2 years, NRS Media globally helped produce over $370 million in new local self-funded and performance-based revenue for their media partners, through strategic sales initiatives. NRS Media is expert in identifying and executing sales training and revenue generation opportunities that help media businesses succeed, even in the toughest markets. For additional information, please visit www.nrsmedia.com.

Mr. Hahn brings to the NRS group of media sales services a wealth of experience and accomplishment from Digital Sales and Marketing to Strategies and Implementation.

As our Director of Digital Sales, Mr. Hahn will be developing, presenting and implementing interactive marketing for advertisers that include state of the art market research, website data, and long term online advertising solutions and initiatives.

Says Steve Olson, President…

“I am extremely pleased to announce that Craig has joined our superlative NRS Media team and I know that his vast experience and vision in the arena of interactive media will provide our current and future media clients a leadership position in their individual markets.  His previous success in training and implementing successful digital marketing campaigns with local media sales teams across the country to generate more than $100,000,000 in digital revenues will complement the company’s position as the Premium Provider of Local Sales Training and Revenue Development.”

Craig Hahn’s successful track record includes Director of Local Interactive sales for Citadel Broadcasting where he nearly tripled digital revenues for the company from 2008 to 2011 while maintaining profitability for the division each of the 3 years. He also served as Vice President of Sales Development for Cox Radio Interactive where he managed development, design and implementation of Internet sales strategy for Cox Radio.

Says Craig Hahn,

“I’m results-oriented. My passion is increasing sales and producing measurable results for advertisers. I’m looking forward to helping our media partners succeed in the online sales arena. NRS is the indisputable leader in the business and I couldn’t feel more proud to be part of establishing its leadership position in the digital world.”

About NRS Media

With U.S.A, South America and Mexico operations headquarters in Atlanta, Georgia, NRS Media is a global leader in direct media sales strategy, training, and local business acquisition, having designed and executed professionally structured revenue generating solutions for 22 years in over 30 different countries. In the past 2 years, NRS Media globally helped produce over $370 million in new local self-funded and performance-based revenue for their media partners, through strategic sales initiatives. NRS Media is expert in identifying and executing sales training and revenue generation opportunities that help media businesses succeed, even in the toughest markets. For additional information, please visit www.nrsmedia.com.

In her role as Vice President of Business Development, Syversen will parlay her rich diversified knowledge to acquiring new business in all mediums. Syversen remarked,

“The culture at NRS Media is a part of my DNA and it has been since I walked in the door 8 years ago! To have this opportunity to be an integral part of our continuing growth and development by forging new solutions for the new challenges that face our media partners is a tremendous honor.”

Steve Olson, President NRS Media, commented,

“I am very pleased to have Jenny spearheading our continued growth across all our media platforms. She exemplifies tremendous passion for what NRS Media is all about. Jenny has a proven track record in business development and her vision for both our media partners and NRS Media moving forward is really exciting.”

About NRS Media

With U.S.A, South America and Mexico operations headquarters in Atlanta, Georgia, NRS Media is a global leader in direct media sales strategy, having designed and executed professionally structured revenue generating solutions for 20 years in over 30 different countries. In 2011, NRS Media globally helped produce over $205 million in new local self-funded and performance-based revenue for their media partners, through strategic sales initiatives. NRS Media is expert in identifying and executing sales training and revenue generation opportunities that help media businesses succeed, even in the toughest markets. For additional information, please visit www.nrsmedia.com.

NRS Media President, Steve Olson said of the association, “We are very excited about the new association with CW&A. Jim Currow and Everton Weeks are successful, innovative executives who are very knowledgeable about the newspaper industry and its challenges and opportunities. They have proven track records in new revenue creation, as does NRS Media. We believe that by working together, we can help newspapers turn the corner in 2012 and set the foundation for a very successful rebound.”

“Contrary to what some people believe, newspapers are not dying. They still have a very bright future. No other media has as strong a brand franchise as the local hometown newspaper, and no other media has the power and influence, and can play the important role that newspapers do in preserving and protecting democracy. Today, that power is greater than ever before as newspapers leverage the great strength and immediacy of ROP advertising coupled with a suite of digital platforms. NRS helps bring that powerful combination together for the benefit of a newspaper’s advertisers.” commented Jim Currow, CEO of CW&A.

Everton Weeks, president of CW&A, explained, “Newspapers have tremendous assets and one of our responsibilities as their partners, is to help them think differently about leveraging those assets. Our focus with this association with NRS Media is to help them to operate more efficiently, to preserve some of the traditional revenues, to grow new, digital revenues and to create totally new revenue streams from the introduction of new products and services.”

About Currow-Weeks & Associates

Founded in July 2011, Currow-Weeks & Associates was created by former EVP Newspapers for the Morris Publishing Group, Jim Currow, and former VP Advertising for the Morris Publishing Group, Everton J. Weeks. Currow-Weeks & Associates Inc. is a consulting firm that specializes in helping media Companies succeed offering services ranging from Executive Recruitment & Assessment to Search Engine Optimization Services, Custom Application Development, Sales Training, Revenue Development Programs and a Daily Deal Program Development devoted to helping media companies thrive now and in the future. For additional information, please visit www.currowweeks.com.

About NRS Media

With U.S.A, South America and Mexico operations headquarters in Atlanta, Georgia, NRS Media is a global leader in direct media sales strategy, having designed and executed professionally structured revenue generating solutions for 20 years in over 30 different countries. In 2011, NRS Media globally helped produce over $205 million in new local self-funded and performance-based revenue for their media partners, through strategic sales initiatives. NRS Media is expert in identifying and executing sales training and revenue generation opportunities that help media businesses succeed, even in the toughest markets. For additional information, please visit www.nrsmedia.com.

NRS Media CEO, Stephen Wright notes, “Steve is the perfect fit for President of the US & Latin America division of NRS. Being a part of the company for more than 10 years combined with his 20 plus years experience in media previous to NRS- he will bring incredible insight and leadership.”

With a background in media sales, sales management, corporate sales training and development, Steve began working for NRS Media in 2001. In 2005, as NRS Media expanded into the newly formed Television Division, Steve was brought on board as the Vice President of Broadcast Sales. In 2008, Steve was promoted to Senior Vice President of Business Development. Steve shares about his new position,

“I am truly honored to be appointed as the President of the US and Latin America markets. My vision for NRS Media is to exemplify our status as the premium provider for our current media partners where we are known as the experts in local customer generation and sales training. In addition, I look forward to leading our company as we continue to expand our media partnerships across all platforms.”

About NRS Media

With U.S.A, South America and Mexico operations headquarters in Atlanta, Georgia, NRS Media is a global leader in direct media sales strategy, having designed and executed professionally structured revenue generating solutions for 20 years in over 30 different countries. In 2011, NRS Media globally helped produce over $205 million in new local self-funded and performance-based revenue for their media partners, through strategic sales initiatives. NRS Media is expert in identifying and executing sales training and revenue generation opportunities that help media businesses succeed, even in the toughest markets. For additional information, please visit www.nrsmedia.com.

Chairman of the Board Craig Thompson says, “Stephen is an incredibly motivated and talented leader, with a proven track record of success. With many years’ experience in media – and at NRS Media – Stephen is the perfect candidate to follow in the footsteps of Marc Verhoeven to continue our successful development and growth. The Board of NRS Media is extremely pleased to have Stephen step into this position.”

Stephen joined NRS Media in 2004 and successfully created the print division of the US business before heading the Sales Operations Division. He was promoted to the position of President of NRS Media US and Latin America in 2009 – NRS Media’s largest franchise – and has consistently delivered sustainable, profitable growth. Stephen has worked in pivotal roles in the media industry for more than 20 years including sales and strategy consulting and management.

Stephen says, “I am delighted to have been appointed to this important and challenging role. I have enormous faith in NRS Media and our capacity for continued success. I am excited to build on the business’ strengths, whilst continuing to serve our valued partners around the globe.”

NRS Media has generated over US$700 million globally for its media partners. In the past year alone NRS Media delivered more than US$205 million in additional annualised revenue.

NRS Media is a global leader in direct media sales strategy, having designed and executed professionally structured revenue generating solutions for 20 years in over 30 different countries. NRS Media is expert in identifying and executing sales training and revenue generation opportunities that help media businesses succeed, even in the toughest markets.

Luis says he is “excited about the way NRS Media continues to challenge business norms with consistent increases in advertising revenues with its Media Partners in South America. I am looking forward to being a part of this continued success.”

“It is a great pleasure to join such a successful global company. The entire staff have made me feel extremely welcome. It was not easy leaving the many projects I was working on to take up this new challenge, but I strongly believe in NRS Media because of their success to date and the vast opportunities available in South and Central America.”

Luis is originally from Galicia, north-western Spain, and has extensive experience in media including marketing and strategic media sales, and studied at the University of Santiago in Spain while working at Antena 3 Radio as a journalist.

His experience in Europe included handling all media communications for Compostela 2000, one of the largest cultural events organized by the European Union. He came to the US on an invitation from The Honors College at Florida International University. In the USA, he has worked twice at CNN, as National Sales Manager and Anchor. He also held senior positions at Clear Channel and was the Director at La Voz Hispana in Atlanta.

President of NRS Media USA Stephen Wright explains, “Bello is the perfect signing for us, with his extensive media experience in radio, television and print media in Europe and his more current experience in America. This, combined with his extensive knowledge and understanding of the Latin American culture, will greatly assist our expansion into Latin American markets.”

Senior Vice President Steve Olson says, “Luis will be an important resource to our clients such as RPP, Grupo Prisa, Televisa and Univision as well as our new Latin media partners.”

NRS Media is a global leader in direct media sales strategy, having designed and executed professionally structured revenue generating solutions for almost 20 years in 25 different countries. NRS Media is expert in identifying and executing sales training and revenue generation opportunities that help media businesses succeed, even in the toughest markets.

Released by: NRS Media, Tel: +1 404 495 9596

Media contact: Steve Olson, steve.olson@nrsmedia.com

Lance Dias has been appointed to the position of CEO for NRS Media following the tragic passing of Global CEO Marc Verhoeven on Friday 19 August.

Lance has been NRS Media’s Chief Financial Officer for nine years, since joining NRS Media in 1996. Lance has played a key role, alongside Marc, in the development and expansion of NRS Media. He was responsible for establishing the appropriate corporate structure and systems to support the ongoing rapid growth of the NRS Media business.

Prior to working with NRS Media, Lance held various senior financial and managerial positions within the pharmaceutical industry including General Manager of Pfizer Animal Health, New Zealand and Finance and Administration Director of Smithkline Beecham Animal Health, Australia.

Lance is well supported by NRS Media’s Senior Management team and will lead the continued success of the business until the NRS Media Board makes a permanent appointment to this position.

Released by: NRS Media, Tel: +61 9929 0333
Media contact: Karren Challoner-Miles, karren.challoner-miles@nrsmedia.com.au

It is with great sadness that NRS Media announces the tragic passing of Global CEO Marc Verhoeven on Friday 19 August.

Marc, who was just 50 years of age, did not regain consciousness after undergoing routine shoulder surgery, following unforeseen complications.

The NRS Media Team is greatly saddened by this news and Marc is very much missed by his team.

In Marc’s time with NRS Media, his focus was on driving growth for the business, while maintaining the NRS “DNA”. Marc described this as the cultural combination of commitment and enthusiasm to do “whatever it takes”, something he recognized as common amongst all NRS employees and which he also exemplified.

Marc was responsible for the considerable global expansion of the business into new markets and territories and under his leadership we were able to continue this positive growth, despite the global financial crisis.

The Senior Management Team is continuing Marc’s great work until a replacement is appointed.

Marc worked in the media industry all his life, starting in the New Zealand radio industry, including many years as General Manager of The Breeze in Wellington and later as Area Manager for CanWest Radio. He was appointed Managing Director of NRS Media Asia-Pacific in 2002 and in 2003 was appointed to the role of CEO.

NRS Media is a global leader in direct media sales strategy, having designed and executed professionally structured revenue generating solutions for almost 20 years in 30 different countries. NRS Media is expert in identifying and executing sales training and revenue generation opportunities that help media businesses succeed, even in the toughest markets.

Marc will be farewelled by family and friends at 1.30pm on Friday 26 August 2011, at St Mary’s Church, North Sydney, Australia.

Released by: NRS Media, Tel: +61 9929 0333

Media contact: Karren Challoner-Miles, karren.challoner-miles@nrsmedia.com.au