Radio Huesca’s Account Executives are now much better prepared for sales

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Radio Huesca was established in 1933 and is the only radio station in Onda Media with provincial coverage.

“We have seen a marked increase in local revenues as well as new customers. We just keep getting better.” Eduardo Villuendas Otal – Director General

The challenge

The economic crisis had really changed the local advertising market, and the station’s sales department was not prepared for the challenges that this brought. The station wanted to increase it’s income from the local market – not just on radio but through it’s other TV and web channels – but needed some new tactics.

Enter NRS Media

Radio Huesca heard about the work of NRS Media and decided to approach them for support. NRS Media were able to help the station to transform it’s business strategy and re-train it’s commercial staff.
As a result, Radio Huesca’s Account Executives are now much better prepared for sales and the station has significantly improved it’s brand image. As a result of these positive changes, Radio Huesca has seen a marked increase in local revenues, as well as new customers.
Eduardo Villuendas Otal – Director General said: “I want to thank NRS Media for the work they have done with us. Since we began working with them, we just keep getting better.”