NRS Media has appointed media expert Luis Bello to the role of Director of Business Development for Central and South America, to support the business’ expansion into Latin American markets. Luis joins NRS Media from ADC Media Productions, where he held the role of CEO.

Luis says he is “excited about the way NRS Media continues to challenge business norms with consistent increases in advertising revenues with its Media Partners in South America. I am looking forward to being a part of this continued success.”

“It is a great pleasure to join such a successful global company. The entire staff have made me feel extremely welcome. It was not easy leaving the many projects I was working on to take up this new challenge, but I strongly believe in NRS Media because of their success to date and the vast opportunities available in South and Central America.”

Luis is originally from Galicia, north-western Spain, and has extensive experience in media including marketing and strategic media sales, and studied at the University of Santiago in Spain while working at Antena 3 Radio as a journalist.

His experience in Europe included handling all media communications for Compostela 2000, one of the largest cultural events organized by the European Union. He came to the US on an invitation from The Honors College at Florida International University. In the USA, he has worked twice at CNN, as National Sales Manager and Anchor. He also held senior positions at Clear Channel and was the Director at La Voz Hispana in Atlanta.

President of NRS Media USA Stephen Wright explains, “Bello is the perfect signing for us, with his extensive media experience in radio, television and print media in Europe and his more current experience in America. This, combined with his extensive knowledge and understanding of the Latin American culture, will greatly assist our expansion into Latin American markets.”

Senior Vice President Steve Olson says, “Luis will be an important resource to our clients such as RPP, Grupo Prisa, Televisa and Univision as well as our new Latin media partners.”

NRS Media is a global leader in direct media sales strategy, having designed and executed professionally structured revenue generating solutions for almost 20 years in 25 different countries. NRS Media is expert in identifying and executing sales training and revenue generation opportunities that help media businesses succeed, even in the toughest markets.

Released by: NRS Media, Tel: +1 404 495 9596

Media contact: Steve Olson, steve.olson@nrsmedia.com