A local Irish radio station transcended the current economic climate, by snaring new advertisers and generating a significant proportion of their total year’s revenue. How? By harnessing the proven formula of NRS Media’s Image Plus™ revenue solution for radio.

There’s no doubting times are tough, particularly for media companies reliant on advertising revenue and especially for smaller local stations.

The radio station, C103, transmits over two areas in north and west Cork, but is part of the larger UTV Group and sister station to the market leader – Cork 96FM.

Local businesses in this area are renowned for their traditional approach to media – with a clear preference for press and direct mail. So the Image Plus™ solution provided an excellent marketing opportunity for advertisers to reach thousands of new customers, via a great introductory radio package.

C103 and Cork 96FM’s Chief Executive Kieran McGeary had previously worked with NRS Media and said, “I was hugely impressed with the results and had no hesitation in working with them again.”

New Advertisers are Essential

The real key to the success of the Image Plus™ solution was the ability to present the station to hundreds of new advertisers in a focused, professional way. In just one week of presentations to advertisers the station generated an exceptional €300,000 of additional revenue.

It’s the Little Things

Apart from the fantastic revenue result, sales reps relished the opportunity to receive world class training and coaching. Management believe it was this sales discipline and structured approach that helped them towards their annual revenue goals.

Mr McGeary said that, “NRS Media’s professional approach and attention to detail is terrific. The results achieved for C103 were in line with those we were given at the outset. And to achieve the revenues we did – all from new business and in the current economic climate – was incredible.

Aside from the obvious financial benefits, the Image Plus™ programme was a great team building exercise. It presents the station to a large number of clients in a way you could never do on your own.”